Google Analytics For Beginners Training
£399 (all inclusive price) for up to 8 delegates
Google Analytics is an amazing tool which you can use to track and report on your website traffic. It's the most widely used web analytics tool on the internet and it's FREE!
By the end of our Google Analytics for Beginners information packed training course you will understand how to use Google Analytics to have a much better understanding of your visitors and how they are experiencing your website.
You will be able to clearly see what changes need to be made to improve your visitors’ experience on your website and use that information to encourage your website visitors to do what you want them to while on your website (eg place an order, make an enquiry, sign up to your mailing list) so your business grows.
This training will take place in a venue in Edinburgh agreed in advance. The price quoted is for 8 delegates. If there are going to be more than 8 delegates, the price would increase slightly per delegate to cover the cost of printing the additional training material.
The Google Analytics tracking code should already have been added to your website prior to the training and if possible all delegates should have access to a device where they can access the company's Google Analytics account during the training.
By the end of our Google Analytics for Beginners information packed training course you will understand how to use Google Analytics to have a much better understanding of your visitors and how they are experiencing your website.
You will be able to clearly see what changes need to be made to improve your visitors’ experience on your website and use that information to encourage your website visitors to do what you want them to while on your website (eg place an order, make an enquiry, sign up to your mailing list) so your business grows.
This training will take place in a venue in Edinburgh agreed in advance. The price quoted is for 8 delegates. If there are going to be more than 8 delegates, the price would increase slightly per delegate to cover the cost of printing the additional training material.
The Google Analytics tracking code should already have been added to your website prior to the training and if possible all delegates should have access to a device where they can access the company's Google Analytics account during the training.
Google Analytics Reports
You will discover the wealth of reporting opportunities available to you and how you can use them to grow your business.
In particular, you will learn how to use these powerful reports and what they can do to help you:
But that’s not all…
You’ll also discover how to get even more from your reports by using:
Plus!
By the end of the training session you’ll also totally understand
Extra:
You will learn how to filter yourself out of the reports so that you have accurate reports.
You will discover the wealth of reporting opportunities available to you and how you can use them to grow your business.
In particular, you will learn how to use these powerful reports and what they can do to help you:
- Age
- Gender
- Affinity Categories
- In Market Segment
- Language
- Location
- New vs Returning
- Browser & OS
- Screen Resolution
- Mobile Overview
- Devices
- Source and Medium
- Network Referrals
- Landing Pages
But that’s not all…
You’ll also discover how to get even more from your reports by using:
- Secondary dimensions
- Segments
Plus!
By the end of the training session you’ll also totally understand
- The key difference between Bounce Rates and Exit Rates (be warned, most people get this wrong!)
- What an annotation is, how to create one and when to use them
- What a shortcut is, how to set one up and where you might use them
- How to save a report
- How to download a report
- How to email a report to yourself or someone else as a one off or on a recurring basis
- How to create a dashboard and what they're used for
- What Realtime reporting is and when you might use it
- What custom goals are and how to set them up
Extra:
You will learn how to filter yourself out of the reports so that you have accurate reports.
We wanted a better understanding of Google Analytics so that we could offer our website visitors an even better experience while they were on our new Strathmore website.
Ticketyboo Marketing tailored the Google Analytics for beginners training to meet our needs and took us through key reports and features. The training ran at a steady pace and we enjoyed the tasks set through-out which let us really get to grips with the reporting.
Going forward the team feels much more confident navigating Google Analytics and we look forward to putting our new knowledge into practice. Thanks Ticketyboo Marketing!
Olivia Ripley - Strathmore
