Google Analytics is a fantastic free tool that you can use to measure and report on your website traffic.
It lets you get a much better understanding of the people who visit your site, what they get up to while they’re on your site and what you can do to encourage them to stay on your site long enough to do what you want them to do. That might be placing an order, making an enquiry or scheduling an appointment.
Let's take a quick look at some of the information Google Analytics gives you in its reports and what can you use that information for.
Your Website Visitors' Demographics
Google Analytics tells you about your website visitors' age and gender.
This type of information will help you fine tune who your target market is.
It’s also useful for advertising.
Where Your Website Visitors Are Based
What Their Interests Are
This is useful for advertising as if you know a high percentage of your audience are interested in, let’s say cooking, then you might want to take out an advert in a cooking magazine or an online blog.
What Sort of Content Does Well?
If you know what content your website visitors like, you can create more content like that.
Give people want they want.
Share this content more often on social media.
What Sort of Content Doesn’t Do Well?
And if some content gets a very poor response, well stop wasting your time and money creating it. In fact, it might be literally turning people away from your website.
Which Social Media Platforms are Driving Traffic to Your Website?
Is the content you’re sharing the right sort of content?
Is Twitter the right platform for you?
There are a lot of great features on Google Analytics which you can use to help you save time and get more out of it.
Email Your Favourite Google Analytics Reports to Yourself
If you’re using some of the Google Analytics reports a lot, rather than just going in and out of them every week, which is time consuming, why not set up a recurring email so that they get sent to you automatically?
You can select how often the reports arrive in your inbox or someone else’s.
You can even select the day of the week.
If you want to find out how to do this, there’s a blog on this website with a very short video showing you how to do it.
This is a really handy tool if you’re going to be away on holiday and you still need to get the reports to someone.
It’s easy enough to remember what might have affected your website traffic last week, but can you remember what might have affected it one month ago? What about two months ago?
Google Analytics has a great feature called annotations that are like little post-it note reminders to help you work out why there may be peaks and troughs in your website traffic.
For example, if you add a blog post to your website, it might cause website traffic to go up.
Again, there’s a blog post on this website with a short video in it showing you how to add annotations to all your reports.
Compare Date Ranges
This is a great feature because you can compare different periods of time to see how website traffic compares for that period.
This would be useful for example if you wanted to compare year on year seasonal traffic e.g. Christmas.
Be aware though that the data returned will only go as far back to when the tracking code was added.
If you only added the tracking code to your website in 1 Jan 2018, but your website was first published in 2015, you’ll only get data from 1 Jan 2018.
Get in Touch to Find Out What Google Analytics Can Do For Your Business
I hope you've found this blog post on Google Analytics useful.
If you would like to find out more about what Google Analytics can do to help your business grow, please get in touch today. You can call me directly on 0131 629 5117 or email me - firstname.lastname@example.org
We offer Weekly or Monthly Google Analytics Reporting for just £79 as well as in-house Google Analytics for Beginners Training for £399.
I'm looking forward to helping you!