You Can’t Beat a Fresh Pair of Eyes!
Sometimes when you are heavily involved in running a business, it’s hard to take a step back and see it with a fresh pair of eyes. That’s where a marketing consultant can help.
A marketing consultant can come into your business and help you identify the best way forward for your business in terms of marketing.
They will look at your business from a purely objective point of view and use their expert knowledge and experience to help you take the business to the next level.
Strengthen Your Existing Marketing Team
You can use a marketing consultant to work with your existing marketing team, for example if you have a skills gap or just need extra help.
This can be particularly useful for small businesses that may not be ready to take on a new member of staff and then having to worry about having the resources to cover another salary, sickness pay, holidays, pension rights etc.
With most marketing consultants a fee can be agreed in advance or you will at least know how much they charge per hour so you can budget accordingly.
Also, if you just don’t have the office space to employ another member of staff, using a marketing consultant means that you can benefit from their expertise without needing to find a desk for them as they can work remotely and communicate with you on a daily basis virtually via GoToMeeting, Basecamp, Skype, email, phone etc.
What If You Don’t Have Anyone to Help You With Your Marketing?
Maybe you work from home or your business doesn’t have the luxury of someone to do your marketing.
Well, working with a marketing consultant would be ideal for you.
You can dip in and out of working with a marketing consultant as you please.
You can set a budget that you are happy with and the marketing consultant will tailor their proposal to that budget. You’ll always know where you are financially.
There won’t be any hidden extras or unexpected costs.
Marketing Consultants Don’t Move Jobs!
Have you ever experienced a member of your staff moving on to another company (maybe even one of your competitors!) after you have spent a lot of time, money and effort to train them up? Frustrating, isn’t it?
Well, if you work with a marketing consultant you don’t need to worry about them leaving you to go and work with someone else. They’ll always be there for you. And the good thing is, each time you work with them they will become more and more knowledgeable about you, your customers, your markets, your strengths and your weaknesses.
This valuable information won’t be lost.
Someone Needs to Steer the Ship!
Do you ever get to the end of the week and think “Where did the week go?”
Instead of spreading yourself too thin and not getting half the things done you wanted to do, focus your efforts on making sure that the business runs smoothly and that your staff, customers and suppliers are happy.
Don’t try to do everything yourself (including the marketing!) or expect your existing marketing team to create miracles. Get in touch with a marketing consultant and start a relationship that will go from strength to strength.
If you would like to find out more about how we can help your business, please get in touch for a free, no obligation consultation.
Our telephone number is 0131 629 5117 or you can email me directly on
We look forward to hearing from you.