• About
  • Marketing Services
    • Social Media
    • Google Analytics
    • Website Audit
    • Marketing Audit
    • Copywriting
    • Email Marketing
    • Search Engine Optimization
    • Event Management
    • Marketing Plan
    • Competitor Analysis
    • Customer Research
    • Google Analytics For Beginners Training
    • Twitter for Beginners Training
    • Rates
  • Testimonials
  • Join Our Mailing List
  • Blog
  • How To Videos
    • How to Send a LinkedIn Message in One Go
    • How to Add Images & Video to Your Social Media Posts Without Getting Fined
    • How to Add Captions to Your Facebook Videos
    • How to Make More of ​Your Facebook Cover
    • How to Send an Instant Reply from Your Facebook Page
    • How to Get Your Facebook Posts in Front of the Right Audience
    • How to Make More of Your Twitter Bio
    • How to Undo Sending an Email on Gmail
    • How to Set Up Google Alerts
  • Contact
Marketing Consultancy in Edinburgh | Ticketyboo Marketing
  • About
  • Marketing Services
    • Social Media
    • Google Analytics
    • Website Audit
    • Marketing Audit
    • Copywriting
    • Email Marketing
    • Search Engine Optimization
    • Event Management
    • Marketing Plan
    • Competitor Analysis
    • Customer Research
    • Google Analytics For Beginners Training
    • Twitter for Beginners Training
    • Rates
  • Testimonials
  • Join Our Mailing List
  • Blog
  • How To Videos
    • How to Send a LinkedIn Message in One Go
    • How to Add Images & Video to Your Social Media Posts Without Getting Fined
    • How to Add Captions to Your Facebook Videos
    • How to Make More of ​Your Facebook Cover
    • How to Send an Instant Reply from Your Facebook Page
    • How to Get Your Facebook Posts in Front of the Right Audience
    • How to Make More of Your Twitter Bio
    • How to Undo Sending an Email on Gmail
    • How to Set Up Google Alerts
  • Contact

Welcome To Our
​Marketing Blog

How to Create an Annotation in Google Analytics

4/16/2018

0 Comments

 
Picture
​This is the second in my series of posts aimed at helping you use Google Analytics to grow your business.
I have a quick question for you before I get started. What were you doing 3 months ago today that might have affected traffic to your website?

Perhaps you'd just published a blog post or you were running a competition on social media.

Or maybe you'd sent out an email to your mailing list letting them know about a new product or service you'd just launched.

When you go into your Google Analytics account and you see peaks in your traffic i.e. periods of time when there was more traffic than normal, do you know why they're there?

Or perhaps you can see troughs in in your website traffic. Periods of time when your website visitors deserted ship. Something went wrong. 

It's easy enough to remember what we were doing last week or last month (most of the time!), but can you remember what you were doing two months ago, three months ago that might affect traffic to your website? Or what about last year?

Why Is It Important to Know What Caused Peaks and Troughs in Your Website Traffic?

When you know what caused peaks and troughs in your website traffic then you can use that information to create a better strategy for your business.

You'll not be wasting time making the same mistakes again. You'll save yourself both time and money.

For example, if that Facebook advert you ran last March to drive traffic to your website didn't actually drive any traffic to your website, why are you thinking of running the same advert again?

You'll be able to take action and keep doing the things that drive traffic to your website. The things that people like. 

You'll be able to fine tune the things that drive traffic to your website so that you can drive even more traffic to your website.

For example, if that blog post you published earlier in the year was very well received and drove a lot of traffic to your website, why not do a mini-series on the subject? Give people more of what they want. Make them feel more loyal to you.​

How Can You Set Reminders?

A simple way to set yourself reminders so you remember what you were doing when you see peaks and troughs in your website traffic is to add annotations in your Google Analytics account.

These are like little post-it-notes to remind you of an event that might have caused an increase or decrease in your website traffic.

How to Set Up an Annotation in Google Analytics

Watch this short video to find out how to add an annotation to your Google Analytics reports.

Get in Touch to Find Out What Google Analytics Can Do For Your Business

I hope you've found this blog post on how to add an annotation to Google Analytics and why you might want to use annotations useful.

If you would like to find out more about what Google Analytics can do to help your business grow, please get in touch today. You can call me directly on 07508 714330 or email me - tara@ticketyboomarketing.


We offer Weekly or Monthly Google Analytics Reporting for just £79 as well as in-house Google Analytics for Beginners Training for £399.

I'm looking forward to helping you!
0 Comments



Leave a Reply.

    Join Our Mailing List
    * indicates required
    If you opt in to join Ticketyboo Marketing's mailing list you agree to receiving regular emails from Ticketyboo Marketing to help you with your marketing as well as occasional emails to promote our products and services and gather customer feedback. You can unsubscribe at any time. Please read Ticketyboo Marketing's privacy notice: Privacy Notice. 


    ​Author

    Tara Macgregor is a marketing consultant and she runs the Edinburgh based marketing consultancy 
    ​Ticketyboo Marketing.

    You can SCHEDULE A FREE CONSULTATION with her here.

    She'd love to help you with your marketing.

    ​

    SCHEDULE
    ​A FREE CONSULTATION

    Archives

    May 2018
    April 2018
    January 2018
    November 2017
    September 2017
    March 2017
    December 2016
    November 2016
    October 2016
    June 2016
    May 2016
    April 2016

    Categories

    All
    Awards
    Blog
    Blogging
    Call To Action
    Competitor Analysis
    Content Calendar
    Content Creation
    Content Marketing
    Customer Feedback
    Email Marketing
    Google Analytics
    Grow Your Business
    Marketing Consultant
    Networking
    PR
    Raise Your Company Profile
    Raise Your Profile
    Search Engine Optimization
    SEO
    Social Media
    Social Media Scheduling Tools
    The Competition
    Unique Selling Proposition
    Website Design

    RSS Feed

    View my profile on LinkedIn
HERE'S HOW TO GET IN TOUCH
Schedule a Free Consultation

T 07508 714 330
E contactus@ticketyboomarketing.co.uk
Skype ID tara.macgregor4


Ticketyboo Marketing
​23 Corstorphine Hill Road
Edinburgh
EH12 6LQ
United Kingdom



HANDY SITEMAP
Home
Marketing Services 
Google Analytics for Beginners
Twitter for Beginners
​Testimonials

About
​Contact
Join Our Mailing List

Blog
How To Videos
Rates
​Terms & Conditions
​Privacy Notice
CONNECT
LinkedIn icon linking to Tara Macgregor's LinkedIn profile
Member of the Federation of Small Businesses logoPicture
Copyright © 2021 Tara Macgregor. All rights reserved.
  • About
  • Marketing Services
    • Social Media
    • Google Analytics
    • Website Audit
    • Marketing Audit
    • Copywriting
    • Email Marketing
    • Search Engine Optimization
    • Event Management
    • Marketing Plan
    • Competitor Analysis
    • Customer Research
    • Google Analytics For Beginners Training
    • Twitter for Beginners Training
    • Rates
  • Testimonials
  • Join Our Mailing List
  • Blog
  • How To Videos
    • How to Send a LinkedIn Message in One Go
    • How to Add Images & Video to Your Social Media Posts Without Getting Fined
    • How to Add Captions to Your Facebook Videos
    • How to Make More of ​Your Facebook Cover
    • How to Send an Instant Reply from Your Facebook Page
    • How to Get Your Facebook Posts in Front of the Right Audience
    • How to Make More of Your Twitter Bio
    • How to Undo Sending an Email on Gmail
    • How to Set Up Google Alerts
  • Contact