How to Develop a Unique Selling Proposition (and Why You Need One)

​It’s a tough old world out there. Whatever business sector you work in, you’ll have competitors. 

Some sectors will have more competition than others. I know myself, that whenever I go to a networking event in Edinburgh, there is bound to be at least one other marketing business at it. Just as there are numerous photographers, life coaches, lawyers, accountants and recruitment companies in Edinburgh.

Some sectors may not have so much competition, but just wait a couple of years for others to fill that niche.

And if you have lots of competition it means that your customers and prospective customers, let’s call them your prospects, have a wide selection of companies to choose from.
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So why are they going to choose you over the competition?

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