Google Analytics is a fantastic free tool that you can use to measure and report on your website traffic.

It lets you get a much better understanding of the people who visit your site, what they get up to while they’re on your site and what you can do to encourage them to stay on your site long enough to do what you want them to do. That might be placing an order, making an enquiry or scheduling an appointment.

Let's take a quick look at some of the information Google Analytics gives you in its reports and what can you use that information for.

​Before I look at how to get started with blogging, let's first look at why your business should be blogging. What's in it for you? How will your business benefit from blogging?

​There are many benefits to having a blog on your website...

If you conduct competitor analysis on a regular basis then you will be able to use the knowledge that you have gathered to stay one step ahead of your competiton.

You'll be able to use your competitors' strengths and weaknesses to your advantage and anticipate and be ready for any threats they may pose before they happen.

​Want to keep an eye on your competiton? Here's how to get started...

​This is the third in my series of posts aimed at helping you use Google Analytics to grow your business.

In this blog post I'm going to tell you about three Google Analytics reports which you can use to save you a lot of time, money and effort so you can grow your business faster.

According to CoSchedule, "88% of Businesses Are Using Social Media." While this figure may not surprise you, it does reinforce the fact that businesses need to be consistently posting quality content on social media if they want to beat the competition.

But what do you do when you've shared your own content umpteen times and your creative juices have stopped flowing? ​

​It’s a tough old world out there. Whatever business sector you work in, you’ll have competitors. 

Some sectors will have more competition than others. I know myself, that whenever I go to a networking event in Edinburgh, there is bound to be at least one other marketing business at it. Just as there are numerous photographers, life coaches, lawyers, accountants and recruitment companies in Edinburgh.

Some sectors may not have so much competition, but just wait a couple of years for others to fill that niche.

And if you have lots of competition it means that your customers and prospective customers, let’s call them your prospects, have a wide selection of companies to choose from.
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So why are they going to choose you over the competition?

​Email marketing works.

Here’s how email marketing can help your business, however big or small it is.

According to We Are Social “Nearly one-third of the world’s population now uses social media."

That’s why if you want to build up a relationship with your customers and prospects, you need to be on social media too.

But how do you post at lots of different times of the day from your different chosen social media platforms when you’re trying to run your small business?
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