Google Analytics is a fantastic free tool that you can use to measure and report on your website traffic.
It lets you get a much better understanding of the people who visit your site, what they get up to while they’re on your site and what you can do to encourage them to stay on your site long enough to do what you want them to do. That might be placing an order, making an enquiry or scheduling an appointment.
Let's take a quick look at some of the information Google Analytics gives you in its reports and what can you use that information for.
Out of sight is out of mind.
If you want your business to be a success then you need to keep a high profile. There’s so much competition these days that if you don’t keep reminding people of your products and services, when they come to need a product or service like yours, they’ll not use you. They’ll use one of your competitors who made a good job of raising his or her company's profile.
So how can you raise your company's profile?
How Can Your Business Benefit from Blogging?
Before I look at how to get started with blogging, let's first look at why your business should be blogging. What's in it for you? How will your business benefit from blogging?
There are many benefits to having a blog on your website...
Why Is It Important to Undertake Competitor Analysis?
If you conduct competitor analysis on a regular basis then you will be able to use the knowledge that you have gathered to stay one step ahead of your competiton.
You'll be able to use your competitors' strengths and weaknesses to your advantage and anticipate and be ready for any threats they may pose before they happen.
Want to keep an eye on your competiton? Here's how to get started...
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