If you're designing your own website or maybe doing an audit of your existing website, these 6 website design tips for your business will help:
So what are you waiting for?
1. Have a Mobile Responsive Design
Having a mobile responsive design is an absolute must.
If your website’s design is not mobile responsive, your website's search engine ranking on mobile devices will be severely hit, as this blog post called Finding more mobile-friendly search results by Google explains.
Also, according to Google “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”, so anyone without a mobile responsive design could be missing out on a huge amount of traffic.
2. Avoid Intrusive Pop Ups
In August 2016 Google announced that they would be cracking down on the use of intrusive pop ups (or rather what they call “interstitials”) on mobile websites and will start to rank these websites lower in search engine results starting in January 2016.
Make sure that your mobile website does not have any intrusive pop ups on it that will mar the user experience for mobile users for whom it’s not so easy to click the pop up away.
Not all pop ups are included. For example, legal requirement pop ups for cookie verification are acceptable. Just those that are intrusive and spoil the user experience.
3. Keep the Most Important Information Above the Fold
Keep all your most important information above the fold/at the top of the page, so that people don’t need to scroll down or swipe to see it.
So, if your main call to action for your homepage is to get your visitors to sign up to your mailing list, or request your free eBook or make an appointment, be sure to make this clear at the top of the page so that they don’t need to scroll down or swipe to see it.
People live very busy lives and it's unlikely that they will read every word on every page of your website. It's more likely that they will skim read it.
At least if your most important information is at the top of the page they will be more likely to notice it as it's right in front of them when they visit your page.
4. Have One Main Call to Action Per Page
This leads me on to having one main call to action per page.
Make it obvious what your main call to action is.
What is it you want your visitor to do?
If you want them to make a booking, stress that the most.
It’s fine to encourage visitors to do other things too, for example, check out your blog and sign up to your mailing list, but these should not be given as much real estate as your main call to action.
You don’t want to distract your visitors from doing the most important thing that you want them to do on each page.
5. Keep Your Image Size Low
According to research conducted by Dynatrace, the digital performance measurement firm, just a half second difference in page load times can make a 10% difference in sales for an online retailer.
The size of an image can greatly affect the loading time of a page and therefore the user’s experience.
An image with a large file size will take longer to load than an image with a small file size.
Therefore it’s best to keep your files sizes as low as possible, without affecting the quality of the image.
6. Use Alt Text
Adding alt text to your images provides people with visual impairments or visitors using a screen reader with important information about your images.
It also helps your search engine optimization.
Be sure to give your images a meaningful file name too, that further explains what the image is.
For example, for this image of a cat, the file name is small_black_and_white_cat and the alt text is "small black and white cat sitting on wooden floorboards"
I hope you've found this blog post useful. You can find out more about what we can do to help your business grow by visiting our Marketing Services page.
Or even better, go ahead and contact us now by phoning 0131 629 5117 or dropping us an email at firstname.lastname@example.org.
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