This is the third in my series of posts aimed at helping you use Google Analytics to grow your business.
In this blog post I'm going to tell you about three Google Analytics reports which you can use to save you a lot of time, money and effort so you can grow your business faster.
1. The Social Report
Are you trying to drive traffic to your website by including links to your website in your social media posts? Perhaps you're trying to get your audience to read your latest blog post or find out more about your products or services to encourage them to use you.
It takes time and effort to be consistently sending out posts on social media, especially if you're on more than one social media platform.
You want to be rewarded for all that time and effort. You want to see a return on your investment.
So how can you tell if it's paid off?
Google Analytics lets you see which of your social media platforms is actually driving traffic to your website.
You'll also be able to see which social media platforms are not driving traffic to your website.
Why Is It Important to Know Which Social Media Platforms Are and Are Not Driving Traffic to Your Website?
Well, if you're posting five times a day from the same social media platform (Twitter, Facebook etc) and none of your posts are driving traffic to your website, even though you are including a link to your website in your posts, something's not working and it's time to take action.
It could be that whatever social media platform it is, is not the best social media platform for your business. When I advise people on which social media platforms are right for their businesses, one of the first questions I ask is "Where are your target market most likely to be?" There's no point being on Twitter if your target market aren't there.
It could also be that the content you're sharing, just isn't the type of content that your audience on that social media platform want to read.
It's also really important to know which social media platforms are and are not driving traffic to your website, because if you're thinking of running a series of adverts on a social media platform, you may end up wasting a lot of money and time if people aren't interested in what you have to offer on that social media platform.
By keeping a close eye on the Social Report in Google Analytics you can save yourself a lot of time, money and effort and just focus on the social media platforms that are driving traffic to your website and helping your business grow.
Here's the path for the Social Report on Google Analytics:
2. The All Pages Report
Do you know which of your website's pages are most popular with your website visitors?
And which pages are literally driving them away?
When you use the All Pages report in Google Analytics you can see which of your website pages is the most popular and then every other page on your website is ranked in order of popularity.
For most websites the homepage is probably going to be in first position, but would you know which pages would be in positions two, three, four and five?
Why Is It Important to Know Which Pages Are Most Popular?
If you know which pages are most popular then you can see the type of content that your website visitors like the most. You can review that content and see if there are any similarities. Perhaps you've written it in a certain style or it's the topic that's been covered.
What Can You Do?
Write more content along the lines of your most popular pages. Give people what they want.
This will help you drive more traffic to your website and stop your website visitors bouncing off before they've got to your contact us page (or wherever you want them to go). It will help your business grow.
On a similar note, you can see very clearly which pages are turning people off. Look at the content on those pages. Can you change the way it's written or set out so that it's more in line with the pages that are popular?
Here's the path for the Site Content Report on Google Analytics:
Behaviour>Site Content>All Pages
3. The Location Report
With the location report on Google Analytics you can go in and see how many of your website visitors are coming from which city. So if, for example, you're targeting Edinburgh, and the bulk of your website visitors are not from Edinburgh, then you might want to rethink your marketing!
Here's the path for the Location Report on Google Analytics:
Get in Touch to Find Out How Google Analytics Can Help Your Business Grow
I hope you've found this blog post useful. If you would like to find out more about what Google Analytics can do to help your business grow, please get in touch now. Call me on 0131 629 5117 or email me - tara@ticketyboomarketing.
We can talk you through how our Weekly or Monthly Google Analytics Reporting works. Or perhaps you'd like to talk about our in-house Google Analytics for Beginners Training?
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