According to CoSchedule, "88% of Businesses Are Using Social Media." While this figure may not surprise you, it does reinforce the fact that businesses need to be consistently posting quality content on social media if they want to beat the competition.
But what do you do when you've shared your own content umpteen times and your creative juices have stopped flowing?
Here are 10 sources of inspiration for your social media posts to help you get back on track when you just can't think of what to post about on social media next.
2. Spectacular Statistics
Use statistics to back up and give credibility to your argument. Simply type "statistics" and whatever you are interested in, into the browser and you'll have plenty to choose from.
For example, I typed "statistics social media 2018" into my browser and one of the results on page one was a report by CoSchedule. Here's the statistic I picked up:
"Customers Spend 20-40% More On Companies Who Engage With Them On Social Media."
Remember to always give credit to the source.
3. What's On?
Be the first to let your followers know about events that might be of interest to them. You could create a Google Alert so you're notified as soon as an event is announced or sign up to the mailing lists of the main organisers of events in your industry.
Not only will the organisers be happy that you're promoting their event (and perhaps give you a shout out too), but your audience will soon come to regard you as a valuable source of knowledge, which will encourage them to come back to your account.
Testimonials from happy customers are brilliant social proof that you are someone who can be trusted.
Just as a lot of us read Amazon's reviews before we place an order or read what others have to say about a destination on TripAdvisor before we visit it, testimonials will reassure your audience that you will be true to your word and that you can be relied upon to deliver what you promise.
You can use a free tool like Canva to make your quotes and written testimonials stand out more.
Questions are a great way to encourage engagement from your audience.
There are a thousand and one things you can ask your audience which will all help to encourage engagement and strengthen your relationship with them:
You could always check online to see what questions your competitors are asking.
7. Past Milestones
People love to see old photos and to find out how others succeeded.
Do you have any photos or videos from your company's history that you could post about?
For example, you might have one of your first office, the original team (point out who's still there) or when you won an award.
8. Congratulate Your Prospects and Customers
If one of your prospects or customers achieves something extra amazing, give them a big pat on the back on social media.
For example, if someone wins an award or gives a talk at a leading conference, go ahead and congratulate them about it on social media.
While they may be too modest to shout it out from the rooftops on social media, I bet they'll be really pleased when you do.
9. Behind the Scene Photos and Knowledge
Let people in to your world. Show them about your business.
Let them see what steps are involved in delivering their order or baking their favourite muffins.
I hope you've found this blog post on sources of inspiration for your social media posts useful. Bear in mind if you're using them that different types of content tend to work better on different social media platforms. For example, what works well on Facebook, isn't necessarily going to work so well on LinkedIn and vice versa.
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