Follow these 10 easy to follow tips to help you get the very best results from your website's call to action (CTA) buttons...
1. Cut To The Chase!
Keep the text on your call to action buttons as short as possible. No more than 5 words is ideal for any call to action button.
2. Use Urgent Language
Make your visitors think that time's running out. You want people to think that they have to do what it is you want them to do today, because if they don't, the moment will be lost and they might forget.
Here are some call to action examples for your buttons:
3. Use An Incentive
Everyone loves to get something for free.
Offer people a small incentive to encourage them to click on the call to action. You could position the text close to the call to action button so they don't miss it.
4. Make Your Call To Action Button Stand Out
For example, if your website colours are predominantly blue, make sure your call to action buttons are a contrasting colour so that they stand out.
You don’t want them blending in with your website otherwise your visitors may not notice them.
5. Choose Your Font Carefully
Make sure your font and font size are easy to read.
On the web sans serif fonts tend to be easier to read than serif fonts.
So for example, on the web the blue call to action button below is easier to read than the red call to action button because the blue one is written using a sans serif font and the red one is written using a serif font.
6. White Space Is Your Friend
Leave plenty of white space around your call to action button to make it stand out even more.
Don’t have any unnecessary clutter around it.
7. Get Your Positioning Right
Have your call to action button above the fold.
Research has shown that visitors are more likely to take action if they don’t have to scroll down to the bottom of the page.
8. Size Matters
Make sure your call to action button is big enough to notice, without being too big.
Your visitors need to notice it, and if it’s not big enough they might miss it.
9. One Thing At A Time
Never ask a visitor to do more than one thing per call to action, otherwise you might confuse them.
For example, if you want them to sign up for your newsletter and to place an order, have 2 separate call to action buttons.
Just be sure to make one your primary call to action and the other your secondary call to action, if they're on the same page.
10. Stress The Benefits
What's in it for them? What will they get if they click the button?
So rather than just saying Click Here! in the button, say Get Your Free eBook Now! or whatever it is that they are going to benefit from, if they click that call to action button.
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