Google Analytics is a fantastic free tool that you can use to measure and report on your website traffic.
It lets you get a much better understanding of the people who visit your site, what they get up to while they’re on your site and what you can do to encourage them to stay on your site long enough to do what you want them to do. That might be placing an order, making an enquiry or scheduling an appointment.
Let's take a quick look at some of the information Google Analytics gives you in its reports and what can you use that information for.
Your Website Visitors' Demographics
Google Analytics tells you about your website visitors' age and gender.
This type of information will help you fine tune who your target market is.
It’s also useful for advertising.
Where Your Website Visitors Are Based
What Their Interests Are
This is useful for advertising as if you know a high percentage of your audience are interested in, let’s say cooking, then you might want to take out an advert in a cooking magazine or an online blog.
What Sort of Content Does Well?
If you know what content your website visitors like, you can create more content like that.
Give people want they want.
Share this content more often on social media.
What Sort of Content Doesn’t Do Well?
And if some content gets a very poor response, well stop wasting your time and money creating it. In fact, it might be literally turning people away from your website.
Which Social Media Platforms are Driving Traffic to Your Website?
Is the content you’re sharing the right sort of content?
Is Twitter the right platform for you?
There are a lot of great features on Google Analytics which you can use to help you save time and get more out of it.
Email Your Favourite Google Analytics Reports to Yourself
If you’re using some of the Google Analytics reports a lot, rather than just going in and out of them every week, which is time consuming, why not set up a recurring email so that they get sent to you automatically?
You can select how often the reports arrive in your inbox or someone else’s.
You can even select the day of the week.
If you want to find out how to do this, there’s a blog on this website with a very short video showing you how to do it.
This is a really handy tool if you’re going to be away on holiday and you still need to get the reports to someone.
It’s easy enough to remember what might have affected your website traffic last week, but can you remember what might have affected it one month ago? What about two months ago?
Google Analytics has a great feature called annotations that are like little post-it note reminders to help you work out why there may be peaks and troughs in your website traffic.
For example, if you add a blog post to your website, it might cause website traffic to go up.
Again, there’s a blog post on this website with a short video in it showing you how to add annotations to all your reports.
Compare Date Ranges
This is a great feature because you can compare different periods of time to see how website traffic compares for that period.
This would be useful for example if you wanted to compare year on year seasonal traffic e.g. Christmas.
Be aware though that the data returned will only go as far back to when the tracking code was added.
If you only added the tracking code to your website in 1 Jan 2018, but your website was first published in 2015, you’ll only get data from 1 Jan 2018.
Get in Touch to Find Out What Google Analytics Can Do For Your Business
I hope you've found this blog post on Google Analytics useful.
If you would like to find out more about what Google Analytics can do to help your business grow, please get in touch today. You can call me directly on 0131 629 5117 or email me - firstname.lastname@example.org
We offer Weekly or Monthly Google Analytics Reporting for just £79 as well as in-house Google Analytics for Beginners Training for £399.
I'm looking forward to helping you!
Out of sight is out of mind.
If you want your business to be a success then you need to keep a high profile. There’s so much competition these days that if you don’t keep reminding people of your products and services, when they come to need a product or service like yours, they’ll not use you. They’ll use one of your competitors who made a good job of raising his or her company's profile.
So how can you raise your company's profile?
How Can Your Business Benefit from Blogging?
Before I look at how to get started with blogging, let's first look at why your business should be blogging. What's in it for you? How will your business benefit from blogging?
There are many benefits to having a blog on your website...
Why Is It Important to Undertake Competitor Analysis?
If you conduct competitor analysis on a regular basis then you will be able to use the knowledge that you have gathered to stay one step ahead of your competiton.
You'll be able to use your competitors' strengths and weaknesses to your advantage and anticipate and be ready for any threats they may pose before they happen.
Want to keep an eye on your competiton? Here's how to get started...
This is the third in my series of posts aimed at helping you use Google Analytics to grow your business.
In this blog post I'm going to tell you about three Google Analytics reports which you can use to save you a lot of time, money and effort so you can grow your business faster.
This is the second in my series of posts aimed at helping you use Google Analytics to grow your business.
Welcome to the first in our series of Google Analytics blog posts aimed at helping you use Google Analytics to grow your business.
Over the course of the next few weeks I'm going to be sharing some of my favourite Google Analytics tips with you to help you get more from your Google Analytics account. Tricks of the trade. Tips that will save you time and money. Keep you one step ahead of your competition.
According to CoSchedule, "88% of Businesses Are Using Social Media." While this figure may not surprise you, it does reinforce the fact that businesses need to be consistently posting quality content on social media if they want to beat the competition.
But what do you do when you've shared your own content umpteen times and your creative juices have stopped flowing?
It’s a tough old world out there. Whatever business sector you work in, you’ll have competitors.
Some sectors will have more competition than others. I know myself, that whenever I go to a networking event in Edinburgh, there is bound to be at least one other marketing business at it. Just as there are numerous photographers, life coaches, lawyers, accountants and recruitment companies in Edinburgh.
Some sectors may not have so much competition, but just wait a couple of years for others to fill that niche.
And if you have lots of competition it means that your customers and prospective customers, let’s call them your prospects, have a wide selection of companies to choose from.
So why are they going to choose you over the competition?
1. Posting the same content on every social media channel at the same time
I’ve just liked your business page on Facebook because it looks like you share really useful and entertaining information with your followers.
Then I pop over to your Twitter account to follow you there too, because you’re obviously someone who can help me and I might be interested in using you in the future.
But to my surprise, what do you think I find when I get there?
Email marketing works.
Here’s how email marketing can help your business, however big or small it is.
You Can’t Beat a Fresh Pair of Eyes!
Sometimes when you are heavily involved in running a business, it’s hard to take a step back and see it with a fresh pair of eyes. That’s where a marketing consultant can help.
Using a content calendar to plan your content has many benefits.
For example, a content calendar helps you:
If you're designing your own website or maybe doing an audit of your existing website, these 6 website design tips for your business will help:
So what are you waiting for?
So you’ve written a new blog post and hit the “Publish" button?
Or is it?
According to We Are Social “Nearly one-third of the world’s population now uses social media."
That’s why if you want to build up a relationship with your customers and prospects, you need to be on social media too.
But how do you post at lots of different times of the day from your different chosen social media platforms when you’re trying to run your small business?
Love it or loathe it, business networking is a great way to market your company and find new customers for your business.
Here are 9 tried and tested business networking tips to help you get started...
Follow these 10 easy to follow tips to help you get the very best results from your call to action (CTA) buttons...
If you want to find out more about your competition, so that you can use that information to make your business better, social media is the perfect place to start.
How can customer feedback help you grow your business?
By giving you a better understanding of what your customers want and need.
Instead of offering your customers what you think they want and need, you will be able to offer them what they actually want and need.
And the end result?